© 2026 BuzzAgent Ltd
How BuzzAgent collects, uses, and protects personal data in connection with our website and review collection platform.
Updated 19 Mar 2026
Effective Date: 19 March 2026
This Privacy Policy explains how BuzzAgent Ltd ("BuzzAgent," "we," "us," or "our") collects, uses, discloses, and protects personal data in connection with our website at buzzagent.co (the "Website") and our WhatsApp-based review collection and customer engagement platform (the "Service").
This Policy applies to all individuals whose personal data we process, including merchants who use our Service ("Merchants"), customers who interact with Merchants through our Service ("Customers"), and visitors to our Website.
BuzzAgent Ltd is a company registered in England and Wales. For the purposes of data protection legislation, BuzzAgent acts as a data controller in respect of Merchant account data and Website visitor data, and as a data processor in respect of Customer data processed on behalf of Merchants.
Our data protection contact: [email protected]
When Merchants register for and use our Service, we collect identity and contact data (name, email, phone), business data (business name, address, Google Maps profile URL), and account usage data.
When Customers interact with Merchants through our Service (e.g., scanning a BuzzPad QR code, engaging via WhatsApp), we process scan event data (timestamp, device type), WhatsApp conversation data (messages exchanged with Merchant), and review activity data (whether a Google review was submitted).
Customer data is processed on behalf of the Merchant. Merchants are the data controllers for their Customer data.
We collect standard technical data (IP address, browser type, pages visited) and enquiry data submitted through contact forms.
We use Merchant data to provide and administer the Service, communicate about the Service, improve our platform, and comply with legal obligations.
We process Customer data on behalf of Merchants to facilitate review collection, send WhatsApp messages, and provide analytics.
We use Website visitor data to operate the Website, respond to enquiries, and analyse usage patterns.
We process data under the following legal bases: performance of contract (Merchant accounts), legitimate interests (Website analytics, service improvement), consent (marketing communications), and legal obligation (regulatory compliance).
We share data with service providers who assist in operating our platform, including Supabase (database hosting), Vercel (website hosting), Resend (email delivery), Meta/WhatsApp (messaging), and Stripe (payment processing).
We do not sell personal data to third parties.
Merchant account data is retained for the duration of the account and for seven years following closure. Customer interaction data is retained in accordance with Merchant instructions and for up to two years. Website visitor data is retained for up to two years.
Under UK GDPR, you have rights to access, rectify, erase, restrict processing, port your data, and object to processing. To exercise these rights, contact [email protected].
If you are a Customer whose data is processed through our Service, contact the relevant Merchant directly.
We use strictly necessary cookies for Website functionality and analytics cookies to understand usage patterns. You can manage cookie preferences through your browser settings.
We implement appropriate technical and organisational measures to protect personal data, including encryption at rest and in transit, access controls, and regular security assessments.
Personal data is primarily stored within the United Kingdom and European Economic Area. Where transfers outside these regions are necessary, we ensure appropriate safeguards are in place.
We may update this Privacy Policy from time to time. Material changes will be notified via the Website.
For questions about this Privacy Policy or our data protection practices:
Email: [email protected]
BuzzAgent Ltd
United Kingdom
This Privacy Policy is effective as of 19 March 2026.
This is a placeholder document and requires professional legal review before production use.